Code 1. Outreach / Program Education

Includes activities that help inform people about programs that provide long term supports and services (LTSS) and other services outside of the Options Counseling Process. Providing people with information about specific services should be coded as a Referral under Code 3.  Includes both targeted outreach to specific individuals and broader outreach to the general population. 

Relevant activities include:

  • Developing marketing/program education materials, such as brochures.
  • ·Disseminating or presenting program information to inform individuals and family members and partners (such as providers, CIL partners, senior centers, hospital discharge planners etc.) about services and where to obtain services.
  • Informing individuals and family members of the benefits offered by different programs.
  • Assisting in identifying participants who could benefit from programs offering LTSS or other relevant services.
If this occurs as part of the Options Counseling Process, code this time as either Options Counseling code 5a or 5c, depending upon the individual’s Medicaid status. 
This code should be used for all activities related to performing outreach activities, including:

  • Paperwork
  • Clerical activities, such as making copies
  • Time spent reviewing voicemails or emails
  • Time spent consulting with a supervisor or supervising 
  • Travel including time spent arranging transportation
  • Time spent entering information about the activity into a database or software program
  • Calls, emails, or other communications to obtain clarification of an inquiry
Both written and oral methods may be used.

1a.      Medicaid
Includes any activity listed above that includes a discussion of Medicaid or a service covered under Medicaid, such as the Older Adults Waiver, PCA.

1b.      Not Medicaid Related

Includes activities that only discuss programs not funded by Medicaid or a service covered under Medicaid.  For example, presentations that only discuss non-Medicaid services (e.g., Senior Care) or provide a general discussion of an issue, but do not discuss how that issue relates to Medicaid (e.g., a general discussion of abuse and neglect reporting). 

1c. Not Tied to a Specific Program

Includes outreach efforts that do not discuss a specific program.